The New Balance 725V1 draws inspiration from 2000’s style running shoes. With a breathable mesh, the 725V1 offers a comfortable experience for your everyday expression. It’s the perfect blend of fashion and function.

This is a conceptual campaign for the New Balance 725V1. Its goal was to highlight the 725V1’s design—particularly its mesh for breathable comfort—and how it is a growth from previous 2000s running aesthetics. The approach echoes the sneakers elevated look, while taking inspiration from New Balance’s current branding. The grounding logline is: BRINGING FRESHNESS TO THE FAMILIAR.